Today I chatted with Adam Johnson. He is an indie artist out of Saskatoon, Saskatchewan, Canada, who just recently charted as number 1 on the Canadian Indie Country Countdown. Quite an accomplishment as you will read.Saskatoon, Saskatchewan, Canada who just recently charted as number 1 on the Canadian Indie Country Countdown. Quite an accomplishment as you will read.
The song is “Come On Let’s Go” and is available at all the regular streaming sites. Kat Country Radio will also be playing it, so tune in on Live365 or www.thedonpearsestudios.com
Adam’s music roots stemmed from an interesting combination of a CoVid break from playing, and using it to write some tunes. Although he primarily played in rock bands, once the pandemic hit, he turned to songwriting while awaiting the return of live music. After completing a few tunes, he realized that they sounded country, sending him into that direction. It definitely seems to be working for him based on his first ever single reaching number 1.
While having only released the one single, his intent is to generate more buzz through the release of a series of songs, culminating in an EP package at a future time. This is not new to our industry as streaming has effectively changed everything, especially for new artists or non-chart topping superstars.
I asked who is influences are and he broke them into 2 categories. His music is molded somewhat by Dierks Bentley and Kenny Chesney. These influences are apparent in the single. He also enjoys older country artists such Johnny Cash and Waylon Jennings. All in all, not a bad group of peers to follow.
He is mainly playing in the Saskatoon area at this time, and only recently started playing with a band again. During the lock-downs, he mainly played well spaced acoustic sets. My normal question on whether there was a gig coming up in the Kootenays was, unfortunately, a no.
Adam has some music in his pedigree. His grandmother sang and an uncle who sang and played guitar. His uncle also had an EP recorded. Adam is considering recording one of those tracks for himself.
As an independent artist, I asked him for some tips, based on his experiences, that he would pass on to others. He responded with, put in the work, polish your song writing, and practice on your instrument. Then save some money before you get in to deep. And he’s right. Recording, even a demo is not cheap.
He finished up with some comments on the CoVid impact on his career. He used the time to buy some recording software, which he used to record a demo. He worked hard at it and it paid off with some recording time with a local producer. This resulted in “Come On Let’s Go”. The period in time was weird as he says. No concerts, no gigs, but time to make contacts and to use alternative methods to build an audience. He used TikTok, Instagram etc. to generate interest and is generally happy with the results.
I see the difficulty in generating some interest without being actually live and in front of audiences. The alternatives work out to some degree, but nothing replaces live music. If you get a chance, check him out. In the meantime, grab his single on your favourite streaming service.